Why You Should Focus On The 3rd Sale
Hi - how are you enjoying my blog so far?
I hope you’re getting something out of it - I’ve received some very flattering email from people, but I’m not getting any comments - so feel free to leave some nice comments as well.
Incidentally, I don’t have any tracking of any kind installed on my blog, so I don’t know how many people read it: and for a very important reason that I’ll write about in a future post.
Anyway, I want to continue discussing an advanced marketing strategy that Eben Pagan called “Moving The Free Line”.
Now, moving the free line is much more difficult than most Marketers would have you believe, but I’m going to take it for granted that:
1. You already know that. And,
2. You have already successfully moved the free line.
(That’s because I’m only intersted in dicussing ADVANCED strategies for entrepreneurs who are already making good money. Business newbs are not a crowd I’m catering for.)
So you’ve moved the free line, you’re giving away lead gen content equivalent to a first sale for free, and you’re now focusing on your second sale; which is the first sale which brings you money.
This is a mistake.
If you are monetizing your second sale: you are assessing your market and your marketing INCORRECTLY.
You probably have not gone wide enough, or deep enough, into your market to really be your markets category leader.
A TRUE CATEGORY LEADER MONETIZES THE 3RD AND ALL SUBSEQUENT SALES
The second sale goes 100% to your affiliates. Without giving affiliates 100% of the first monetized sale revenue, you are not saturating potential affiliates.
It’s one of those “exponential” (but certainly not infinite) things I like to talk about.
The word of mouth and good will you generate by paying affiliates 100% of the first sale is not really measurable monetarily - because your affiliate become so loyal, you lock out any would-be future competitors, simply because your affiliates already trust YOU SO MUCH.
Additionally, monetizing the 3rd sale for yourself really FORCES you to look at markets correctly as well - if you’re not thinking in 3 product sequentials, and scalability structures, you’re not really playing the game.
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