Make Money Online With Snowboardjohn

I think the worst advice anyone could ever give someone with an online business is to suggest that they should go after a small market.

Small markets suck. Unless they’re super high end. Like $30m yachts or something.

But for the most part, big markets with a lot of money in them is where anyone should be headed.

IME a beginner (or an expert) should be focusing on a MEDIUM EXPLOIT - not a MARKET EXPLOIT.

What’s the difference?

A MEDIUM EXPLOIT is finding a new communication channel to reach the market.

A MARKET EXPLOIT is finding an under serviced market.

Market exploits always look so seductive, but they are usually an illusion. There’s always a reason no one is servicing the small (or empty) market which looks so seductively virgin and ripe for the picking. (Also keep in mind that when it comes time to sell, you want to sell in a mature market place - where market leaders grow by acquisition).

And remember that a market exploit can be copied by someone as soon as they know what your market is - a medium exploit can also be copied - but due to the complicated nature of website/traffic flow structures they are much more difficult to emulate.

If you’re discovering new ways to generate traffic through a new channel into a higly developed market place, then you’re where you should be.

If you’re spending time attempting to monetize small markets, you’re really going against the grain.

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This entry was posted on Monday, September 3rd, 2007 at 3:41 am and is filed under Risk Management Theory. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.