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Why I Only Read “THE Book” That Got Them Famous

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What commonalities do: Permission Marketing, The Seven Habits Of Highly Effective People, Positioning: The Battle For You Mind, One Minute Manager, Think & Grow Rich, etc. etc. have with each other?

Answer: They were THE book that got the Author famous.

Everything written after the first book is written to monetize the perception the first book created.

It’s how experts get the largest return possible on the time and sacrifices they made to get as good as they are - and I don’t resent them for it one bit.

I just don’t waste my time or money (anymore) reading the brand leveraged books that come after the first one.

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