A key is not to waste time on things that don’t pay back… like twitter. Once in a while hit it, but then stick to what matters. They all do it that way… only spending time when they need to (hob knob with the rich and famous, but no one else).

The truly engaged can see further down the line that the promoters and book publishers. They often arm the promoters and book publishers with tools to achieve agendas, rather than assume the spotlight themselves.