The Cannibal Consumerism Polarity Dilemma

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Wow, how do you like the headline of this post? Cool huh?

I like it anyway.

Anyway, onward to the point of this post:

One of the things that really made a big difference to my abilities as an entrepreneur is when I stopped thinking like a consumer. I stopped thinking about material things I could obtain with money. I stopped reading books about luxury houses. I stopped reading magazines with $180,000 watches in them. I stopped fantasizing about what it would be like to rent a $400,000/week super yacht in the Mediterranean.

I realized that a lot of the self help, goal setting, business success books are just PLUMB WRONG.

Heck, I had lists of lists of everything I would buy when I finally make my $100 million. And one day, I just threw them out. Adios! I don’t want to think about that anymore.

I mean, many people who teach motivation and success encourage you to think about what it will be like “once you’ve made it” right? It’s all about pain/pleasure, and the payoff for going through the hard yards.

But you know what?

If you’re in it for the money, you’ll never be any good. You’ve got to be in it because you love THE GAME.

While you’re obsessing about the Ferrari you’ll drive once you force yourself to read those books on marketing funnels, or effective outsourcing => I’m obsessing about those books subject matter, simply because I like learning and implementing business strategy so much.

And guess what? I’m not alone. The guys I’ve been meeting and hanging out with lately are the same as me, perhaps even more so.

I once cared about the Ferrari, and marble basin, and the heated floors. Now all I care about is THE GAME. The game of business, of acquiring skills, of achieving things for the sheer enjoyment of it.

Not because I want to be a bigger consumer.

Consumers are my target. The more consumers who consume through my business system: the more choices I get to make over the direction of my life. But ultimately, consumers have almost no choices.

And because I realize that I don’t think like a consumer any more; I realize that always focusing on becoming a bigger one would NEVER have lead me to where I am now.

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    3 Responses to “The Cannibal Consumerism Polarity Dilemma”

    1. Jeck Says:

      I like your style.

      Thanks for doing this.

    2. SBJ Says:

      No problem Jeck.

      Thanks for reading and the kind words.

    3. Content Isn’t King: It’s B.S.-Make Money Online With Snowboardjohn Says:

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