Reality Check Yourself Says John Andrews
“Let’s set the record straight.” Says Andrews.
(I can see this article is going to be pretty direct, just the way I like them.)
He continues, “Competitive SEO is about exploitation of “secrets”. You look at the target search results page, examine who ranks and figure out why they do, and take a look at the web materials you have to work with yourself. What secrets do you know, that the current ranking web sites don’t seem to know? What exploits can you execute, that will overtake those players at the top of the SERP? If you come up dry on any of that due diligence, which I don’t expect from any competent SEO today in all but the most competitive SERPs, then you re-think your content strategy.”
This type of lucid discussion is so rare on the internet these days. So do yourself a favor and go read John Andrews article about why SEO secrets DO exist, but in a way that is balanced and logical - not hypey and markety.
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