Proof: My Study Of A Sales Argument
Like a professional debater, I think all good sales people should be able to sell anything put in front of them.
And sell it convincingly.
So today, I’m going to sell you on two opposite belief sets, so you can juxtapose the pitches side by side, and see what type of tools I’ve used to manipulate perception.
Here we go:
WHY THERE’S NO LUCK PITCH
Dear Friend,
If anything has become clear in the last 3 years, it’s that you can make MILLIONS of dollars playing tournament poker.
An accountant called Moneymaker walked away with $3.25 Million in the 2003 World Championship of Poker. And since then, the opportunities for regular people like you and me have become BIGGER and BETTER (an amateur player won the 2006 world series and walked away with$12 million - more on that in a minute).
When Chris Moneymaker won that world championship bracelet (and the $3.25 million) he was virtually an unknown player. An amateur who was playing “just for fun”. Now he’s a Multi Millionaire. He quit his day job and has been a Poker Pro ever since.
Would you like to try your hand in this popular new game? - and perhaps - discover a new career, earning more money, being your own boss? If you would, keep reading because I’m going to explain to you the unusual secret these Amateur players used to beat hundreds of Poker Pro’s at their own game.
But first, I want to debunk a Myth that has followed Poker around since it was invented.
And that is: Poker is a game of LUCK. This myth has actually been perpetuated by the very people who stand to gain the most from normal people believing it… the Poker Pro’s. Poker Pro’s know that for them to keep winning, everyone they play against needs to keep thinking that it was just “bad luck” that means they keep losing their money.
The truth is, Pro’s use strategy and psychology to get an unfair advantage over everyone else. How else can you explain that the best Poker Pro’s have won 10 bracelets? Or that the SAME PEOPLE make the final table in nearly every Poker Tournament? It’s because there’s no luck, there’s only skill.
And there’s a particular skill that Chris Moneymaker discovered and used to win the 2003 World Championship of Poker…
WHY THERE’S ONLY LUCK PITCH
Dear Friend,
There’s a secret the best Poker Pro’s in the world don’t want you to know. Because if you knew it, you would stop paying them thousands of dollars for their Poker Books, their Expensive Coaching, and (worst of all for them) you would stop watching them on TV.
Did you know these hyped up pro’s now make more money from endorsements then they do playing poker?
Is it any wonder that they say things like “Poker is a game of skill, how else can you explain Phil Hellmuth winning his 11th bracelet?”
HERE’S WHAT THEY DON’T TELL YOU:
Phil Hellmuth plays in more poker tournaments per year than anyone else! And without him getting free entry into those tournaments on account of his fame, he would never be able to afford entering them all!
Many people don’t realize that Poker tournaments cost between $1,500 - $50,000 just to ENTER! With this kind of expense just to get a shot at winning, is it any wonder that guys like Phil Hellmuth keep winning? No one else can afford to enter those events - and - the only reason Phil can is because his bad behavior generates so much publicity, people will pay to have him in the events.
The “dirty secret” Poker Pro’s getting rich from endorsements don’t want you to know is: Poker is a game of Probability. A numbers game. A game of LUCK.
Sure the same people keep making the final tables, but no one ever reveals that those people are the one’s who aren’t PAYING TO BE IN THE TOURNAMENTS IN THE FIRST PLACE.
Poker is luck. Poker is a numbers game. The secret of Pro’s (who to be honest are either: attractive women, loud obnoxious men, or the odd funny jokster) is that they don’t pay to play, and therefore, their odds of winning are FAR BETTER than anyone else’s.
And it gets even more shocking than that. I’ve actually got my hands on some recordings of these Pro’s talking when they thought no one was listening, and they expose just how much luck is really required to win a tournament…
LESSON OVER
Ok, did you read the two passages? Do you feel like you learned something?
I hope so.
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September 16th, 2007 at 10:27 am
What learning resources do you recommend for?
September 16th, 2007 at 10:51 am
Check out The Robert Collier Letterbook and Influence the Psychology of Persuasion.
September 16th, 2007 at 9:54 pm
Thanks! Didn’t know about Collier but Cialdini’s ‘Influence’ is one of my favorite books.
February 19th, 2008 at 9:26 am
awesome blog. i have added it to my faves, information usefull,products legit
March 7th, 2008 at 6:08 am
AWSOME. I play poker myself to learn different strategies. A great game to play, all the money is in the tournaments. GREAT POST!
October 21st, 2008 at 2:48 pm
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