Newsflash For Anyone Who Watched The Second Episode Of The Next Internet Millionaire
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If you caught that internet guru rabbiting on about how it’s important to look like a big time company, I’ve got news for you:
It’s NOT.
The most important thing is to have a market entry point and an authentic marketing message with a genuine product/service that people want.
Pardon my French, but fuck looking like a 100 million dollar company if you’re not one.
Newsflash: people don’t like dealing with the AT&T’s of the world.
Heck, I seriously get in a plane and FLY 1000 miles to go see my dentist in the small town I grew up in, when I need a check up or a clean. It’s worth it too. Big city dentists are rich, indifferent, and offer an expensive poor quality service.
If you’re generating leads effectively (which is the hard part), and your website looks sucky, then all you need to do is explain it thusly:
“You may have noticed that my website doesn’t look as fancy as the MSN homepage. The truth is, I’m not a professional web or computer guy, I’m a professional accountant (or whatever) and while I do employ a graphic designer to update my site sometimes, I spend 99% of my time and energy servicing my clients. And while I have had the odd web visitor write to me and ask why my website looks a bit dated, I’ve never heard a single complaint from a client about the time, energy, and focus I put into delivering the best accounting service possible.”
Or something like that.
You could even make that particular point a marketing feature of your site. The headline could read:
Why Does This Accounting Site Look So Dated?
AND if you want to really go in for the kill, you could even brand yourself using the idea “George & Sons Accounting - We’re So Obsessed With Being The Best Accountants In Nashville, We Suck At Everything Else”.
Don’t fall for thinking you need to look big time. You don’t.
Unless you’re selling software, technology, and similar things where looking fancy makes sense - you will find being ghetto suffices, as long as you explain it real nice. Bokay?
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