Mind Maps For Risk Analysis
Seriously: Mind maps are the ABSOLUTE SHIT for project planning.
The mind maps I use for Traffic Generation are so detailed, and include so many strategies, I believe that they would be worth $1000 each if I were to sell them as an information product.
But because I’d have to give a away some strategies that would get worked to death and ultimately destroyed, I would never bother selling them: it wouldn’t be worth it for me or the end consumer.
Anyway, here’s why Mind Maps are killer for Risk Managment.
When you have your end goal in the middle, and the processes required for achieving that goal on the outside, you can add price points to all the processes - and get a very clear understanding of what the development costs for each process actually are.
It’s one thing to have those numbers in your head; it’s a totally different thing to have those numbers in the same place.
For example: I like to split my link building strategies into “Permanent” (links that will probably last for more than a year), and “Non Permanent” (obviously links with a probable life span of one year or less). So, on the one hand, free directory listings incur directory submission fee’s (because I outsource this task) but create permanent link value… whereas… paid-for-directories incur submission and review fee’s… and typically last one year before I have to pay to get re-listed - and thus are in the Non Permanent category.
When you are dealing with thousands of directories, and the costs involved in listing in the directories, you want to be very clear about the real costs/benefits ratio.
Initially you risk the most, because you have no cost/benefit ratio to work with: you must pay for everything because you need a base value spread to start with.
Once you get some understanding of the value spread of individual link directories, you are better able to assess its value in the future.
And while I’m using link directories as my example, this same process is something I apply to every strategy I use.
It works for everything.
The rule of thumb is figure out what you are prepared to lose, and then lose that money while trying to gather as much information as possible.
Sure, I’m not TRYING to lose the money, I prefer to make money than lose it; but ultimately I see that money as lost, and that allows me to focus on getting an informational return, rather than a financial return.
Informational returns have so much more value than financial ones in the long run.
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