Make Money Online With Snowboardjohn

I was recently asked about headlines in my BlogRush post.

Karen asked me if she should describe her content in her headline, instead of crafting a headline that everyone would be interested in. So to answer her question I’ve written this analogy:

To me, the headline is the pretty girl I’ve put out on the street to make me some money (feminists every where will LOVE this analogy ;-)) - her job is to attract the rich guys driving past. But cuz I’m a super high end pimp, she’s going to be wearing Versace Couture, not fishnets with holes in them.

Her appearance will FILTER the type of men who find her attractive. She might be a bombshell, but, she won’t attract EVERYONE. In fact, her upper class appearance will most likely irk many men who know she’s out of their league. “Look at that stuck up bitch” they’ll say to each other.

How she dresses, how she does her hair, how she wears her makeup, etc. - if done well, these things will achieve two outcomes simultaneously:

1. Attract her target.
2. Repel everything that is NOT her target.

And a headline will achieve these two things in the same way. But you’ve gotta be a good pimp and dress the headline up for whoever your target audience is.

One of the things I do extensively is READ the forums/blogs of the various market I operate in. I literally write down the Jargon phrases the market is using, and also, write down the sentence/syntax that is commonly used. Doing this allows me to write like someone who is an “insider” of the market.

Nothing is more pathetic and awkward then sending your whore to a high end business function in ripped fishnets. So don’t think that you have to - you have the choice of dressing her up however you want: but only if you have the patience and dedication to learn what you must before you send her in

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This entry was posted on Thursday, September 20th, 2007 at 11:39 pm and is filed under Communication, Make Money Online Tip. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.