If I Ran Google Adwords
Hypothetically speaking, here’s what I would do if I owned Google and ran Adwords for profit, and had no social conscience or sense of responsibility for delivering what I said I was delivering:
1. Figure out which geographic sets of IP addresses were worth the most - as in, which group of IP addresses bought the most stuff.
2. Note those down.
3. Figure out which times of the day most people bought stuff.
4. Note those down.
5. Create an algorithm which ranked advertisers based on their CTR, combined with what they are WILLING TO SPEND (their max CPC and their max daily budget).
6. Open the flood gates of traffic to the advertisers.
7. Take my list of IP addresses and profitable times of day (my true assets, as traffic which doesn’t buy has no value) and begin to reduce the amount of traffic from that list to the point JUST BEFORE advertisers start pausing their Adwords campaigns.
8. Use the list of IP addresses and profitable times of the day to jump start new accounts - much like Eben Pagan’s Moving The Free Line.
9. Repeat steps 1-8 ad infinitum.
And the really brilliant thing is that because I would be operating in an almost totally unregulated industry none of that would be illegal!
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