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In a clever marketing manouver, Bob Parsons and Godaddy have become College Footballs main sponsor.

Says Parsons “College football viewers are the perfect audience for Go Daddy. Their demographics such as age, education, income level, Internet use etc., match Go Daddy’s target customer perfectly. As sports fans go, our research has also shown that they are loyal fans and in intensity rank only behind NFL and NASCAR fans”.

I know many College football fans who are exactly as Parsons describes. Many are successful entrepreneurs who feel that College football is a much purer game than the NFL - as it contains all the athleticism without all the hype.

Another bonus of sponsoring College Football is that Parsons is dealing with ESPN, a cable TV network - as opposed to a public TV network. This means advertising censorship is not as tight, which is something Parsons has already taken advantage of:

“Because ESPN is a cable network, we expect that they will be slightly more liberal – than network TV — when it comes to the type of commercial Go Daddy will get approved. For example, one of the commercials that was rejected for last year’s Super Bowl – and one that I and many others thought SHOULD HAVE BEEN APPROVED — has been given the thumbs up to air during our advertising debut on ESPN2.”

The question I’d love Parsons to answer, however, has little to do with advertising censorship or marketing.

I want to know if the Google buy out rumors have any truth to them. I sure hope they don’t, but time will tell I guess.

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This entry was posted on Wednesday, September 12th, 2007 at 11:51 pm and is filed under Drama & Rumors, Make Money Online Tip. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.