Archive for April, 2008

When Do You Turn Your Life Around?

Sunday, April 27th, 2008

 I think one of the worst things that people allow to happen to themselves is: to become comfortable… before they achieve what they REALLY want for themselves.

In our middle class, western society, most of us will never hit rock bottom. No matter how much we suck.

But is that a good thing?

Sure, for those who never had a chance, it IS a good thing. But my guess is that if you’re reading this blog, you have access to a computer, an internet connection, and have enough knowledge and time to read my blog.

And for you, I’m not sure if it IS a good thing.

Because you can sit in your comfortable rut - hating work, but accepting it - for the rest of your life.

You can have 2.3 children, drive a boxy but safe car, and make monthly credit card payments… and never really need to push yourself beyond that.

There is no wolf who will ever come to blow your house down.

You must be your own wolf, and you must inspire terror, or pleasure, into your own heart if you want to move beyond where you are.

Our society is the Tylenol which will let you sleep groggily through the rest of your life - if you let it.

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Why Doesn’t Seth Godin Follow A Single Person On Twitter?

Thursday, April 10th, 2008

I love listening to Seth Godin.

He has powerful insights into most things Marketing and community related.

But why doesn’t he follow anyone on Twitter?

Does he already have ALL the answers? And so doesn’t need to know what other people think?

Perhaps he doesn’t want to send traffic or recognition to anyone else?

Is it because he just doesn’t have time to use the platform as it has been designed?

Or maybe he genuinely doesn’t think anyone who uses it is worth listening to?

I don’t know.

What do you think?

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Why Hinge Marketing Increases Your Affiliate Income Ten-Fold

Monday, April 7th, 2008

I remember when I first started Adwords advertising in early 2004.

Back then there was no “quality score”, and you could dump thousands of keywords into one ad campaign and click “go”.

It was a simple time. But it was also a wasteful time.

Because it was so easy to get a ton of PPC traffic, you never really had to optimize your landing page, you never really had to worry about maximizing visitor value - most of the time the visitor value was really high, and you could get an enormous volume of visitors for almost no money.

Fast forward 4 years and the reality of online business has changed.

Getting targeted web traffic is harder every day. When you get a visitor to your website you MUST maximize what they spend, and you must do that as efficiently as possible.

Regardless of whether you are paying for traffic, or getting SEO traffic, you absolutely must extract the highest $$ dollar amount from each and every visitor.

For me personally, this challenge has been 4 years of testing and refining my front end marketing.

Using optin pages, blog landing pages, article landing pages, sales letter landing pages, video optin landing pages, pop up landing pages, hover over landing pages, and so on.

Eventually though I figured out a way that has increased my visitor value by 1000% - in virtually every market I’ve used it in.

Even more interestingly, I’ve actually been able to use this same method to drive a huge amount of traffic to new websites - getting over 40,000 visitors in one month to a brand new website without spending ONE CENT on traffic.

To read about the technique I call “Hinge Marketing” check out this page.

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Are You An Employee “Cult Member”?

Sunday, April 6th, 2008

Let me ask you a question:

What if the world as you know it was made up to keep you trapped?

Trapped in a job you don’t like, with debts you cannot pay off, no matter how much you work.

What if you’d been set up to spend more then you earned?

And that no matter how much you earn, you’d always spend more then you had, and you’d always be running to try and get out of debt.

What if every one you knew lived in that same reality?

And that every time you talked to them, they’d tell you about the cool new TV they just bought, or maybe show you their new $80,000 car. Of course, they have two girls who both go to private schools, and fee’s have to be paid, so obviously everything is a monthly fee. The car is $500 a month plus insurance and gas. The school is easy term payments. So is the mortgage. Hell, the couch is interest free for two years and the tv payments aren’t due until 2012, so the holiday on $4,000 of credit card debt to Cancun looks affordable after all.

Are You Fucking Kidding Me?

I was just reading about a guy called Frank Lowey. You may have heard about his small shopping chain called Westfield.

You know what his biggest strength in his own words was? Not affording himself any luxuries until he had made it.

I personally make over 6 figures, and, I’m happy to say I don’t own a car. I don’t have monthly repayments on a single thing I own. And I basically own my bed, my computer, a few clothes, an ipod, and a snowboard.

Get out of the employee CULT mindset of CONSUMING shit - and get into the entrepreneurial mindset of CREATING shit.

Ask not what business can give you, but what you can give to your business!

LET GO of materialism. It’s over rated anyway.

I would WAY rather have huge income and huge asset gain then go and blow money on “stuff”. And so would every other guy I know who is worth talking to.

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